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Mountain Products Becoming Popular on Social Media
Date:2021-02-28 10:02 source:市政府办(政府外事办)

 

Bailian Village, Zhangchong Township, Jinzhai County, is located in the depths of the Dabie Mountains with an average elevation of 680 meters. It used to be a small mountain village with no information. Nowadays, with the help of fiber optic broadband, many villagers have started e-commerce businesses, selling herbal medicines and products from the mountains online.

As a poor householder, Dai Daohong told the reporter: “When Chinese herbal medicines went on the market every year, I was worried that there would be no market. Now the village has broadband access. We only need to move our fingers and the medicinal materials will be sold out.” By selling Chinese herbal medicines online, Dai Daohong has an annual income of 20,000 to 30,000 yuan, and she has got rid of the poor households' hats.

Dougou Village, Shihu Township, Guzhen County, was once a poverty-stricken village with a no industry. After the battle of poverty alleviation started, the village’s “two committees” and the village task force took the development of e-commerce as the starting point to promote the integrated development of primary, secondary and tertiary industries. It has become a well-known "famous e-commerce village".

Use "the net" to connect agricultural production and residents' table consumption to help farmers increase their income and prosper rural industries. In 2020, the village's e-commerce platform "Nongliang Post" has a revenue of over 30 million yuan, which has led and helped more than 4,000 poor households participating in the operation, with an average income increase of 2,800 yuan.

In order to help agricultural products in poverty-stricken areas open up the market, our province vigorously develops e-commerce poverty alleviation, promotes the comprehensive demonstration of e-commerce in rural areas, improves the public service facilities of rural e-commerce in poverty-stricken areas, continues to optimize and adjust e-commerce service outlets in poor villages, and innovate to promote "The E-commerce Enterprise + Base + Cooperative + Poor Households” model, guided and promoted the products of poor people to go up, and the role of e-commerce in poverty alleviation has continued to appear. At the same time, our province has vigorously promoted consumption poverty alleviation actions, and vigorously carried out the production and marketing of agricultural products in poverty-stricken areas to help them open up sales channels for agricultural products in poor areas. Especially since 2020, affected by the COVID-19 epidemic and floods, some areas have encountered problems such as poor circulation of agricultural and sideline products and sales difficulties. Our province has introduced measures in a timely manner to vigorously promote consumption poverty alleviation actions, and vigorously carry out identification and construction of poverty alleviation products Consumption poverty alleviation "Consumer poverty alleviation area, consumer poverty alleviation pavilion, consumer poverty alleviation counter, and consumer poverty alleviation online platform", implementation of production and marketing docking "eight advances", organization of consumption poverty alleviation "Twelve Ones" and other series of activities, extensively organize and mobilize all sectors of society to actively participate in consumption poverty alleviation, and do everything possible to expand the sales outlets of poverty alleviation products in poverty-stricken areas, especially the disaster-stricken areas, and promote the increase of income of the poor people.

At present, the province has identified 14,807 poverty alleviation products, with a cumulative sales of 18.097 billion yuan; the province has installed 9856 consumer poverty alleviation smart counters, opened 836 special pavilions and 1,851 special areas; organized the development of consumer poverty alleviation "Twelve Ones". In the activity, the accumulated purchase of agricultural and sideline products in poverty-stricken areas, especially poverty alleviation products, valued at 1.55 billion yuan, which effectively promoted the transformation of products of the poor into commodities and the transformation of harvests into profits.